Module 7 — Business & Consultation Essentials
Building a professional lash business and conducting safe client consultations.
1. Business Setup Tips
Business essentials checklist:
- Business registration (if required)
- Professional liability insurance
- Sanitation protocols, client consent forms, intake forms
- Cancellation policy, payment system
Workspace:
- Clean and well-lit, properly ventilated
- Organized, equipped with sanitation supplies
2. How to Price Lash Services
Pricing should reflect skill level, location, product quality, service time, and business expenses.
Typical model:
- Full sets — Classic 2–3 hours, Volume 2.5–3 hours
- Fills — 2-week, 3-week
- Clients returning later may need a new full set
Pricing formula:
- Cover cost of products
- + Overhead. e.g: (Rent+utilities+insurance+website+ads) divided by services per month
- + Time × desired hourly wage
- Example: Products $10 + Overhead $16 + (2.5 × $50) = $151 minimum
Common mistake: Undercharging.
- Consider model pricing for the first 10–20 appointments, then increase to your target
- Low pricing can devalue your service and attract price-focused clients
- Price for long-term growth
3. Promoting Your Lash Business
Build demand through professional branding, visibility, and trust — not by being the cheapest.
Instagram portfolio:
- Clear lash photos, close-ups, before/after, testimonials, educational posts
- 2–3 high-quality posts per week
- Strong photos: bright lighting, sharp focus, clean lash line
Other promotion tips:
- Encourage word-of-mouth (referral discounts, loyalty programs)
- Collaborate with hair stylists, nail techs, makeup artists, brow artists, med spas
- Offer limited-time model appointments to practice and build portfolio, then transition to full pricing
- Focus on quality over constant discounts
- Encourage Google/Instagram/booking platform reviews
- Provide excellent client experience (clean workspace, comfortable bed, friendly communication, clear aftercare)
4. How to Attract High-Value Clients
High-value clients respect professional pricing, book regular fills, follow aftercare, value quality, and refer others.
Position your work as professional:
- Clean branding, clear pricing, professional photos, organized booking
- Avoid competing on price
- Show expertise (educational posts, lash health, aftercare)
- Focus on quality content and premium client experience
Set clear boundaries:
- Cancellation, late arrival, fill timelines, deposits
Your ideal client:
- Values beauty services, maintains appointments, appreciates quality
5. How to Conduct a Consultation
Consultations should occur before every new client.
- Step 1 — Medical & lifestyle: Eye sensitivities, allergies, pregnancy, eye conditions, medications, contact lens use.
- Step 2 — Natural lash assessment: Density, thickness, growth direction, sparse areas, health.
- Step 3 — Eye shape analysis: Identify shape and discuss styling goals (natural, lifted, dramatic, cat-eye).
- Step 4 — Set expectations: Fill schedule, expected retention, aftercare, possible seasonal shedding.
Client consultation form:
- Client info (name, phone, email, emergency contact)
- Health questions (eye infections, conjunctivitis, blepharitis, recent surgery, adhesive allergies, sensitivities)
- Lifestyle (contacts, oil-based makeup removers, prior lash extensions)
- Consent (procedure understanding, disclosed conditions, aftercare agreement)
- Signature and date
Pregnancy intake form:
- Weeks pregnant; increased sensitivity; complications; physician advice on supine positioning
- Client acknowledges retention may vary, comfort positioning may be used, service can be stopped if discomfort occurs
- Signature and date required